Westfalia Fruit
The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today. Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.
As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.
Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.
A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.
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16 Oct 2024
Westfalia Fruit 向中国交付首批南非牛油果
全球领先的牛油果及新鲜水果跨国供应商Westfalia Fruit自豪宣布,首批南非牛油果已成功运抵中国。这一历史性突破标志着该公司全球业务版图的进一步扩展,并彰显了其对牛油果行业产品质量和可持续发展的不懈追求。几年前,Westfalia Fruit成功进入印度市场,现如今南非牛油果首次登陆中国市场,不仅加强了Westfalia Fruit在全球最大经济体之一的影响力,也体现了其进军全球高潜力市场的更广泛战略。这是Westfalia Fruit全球扩张迈出的重要一步,也是南非牛油果行业的里程碑式成就。
2024年10月8日,Westfalia Fruit的首批南非牛油果集装箱抵达上海,上海海关对其进行了查验。这一历史性事件以及该批货物将成为11月中国国际进口博览会(CIIE)上的一大亮点,作为中国首批自南非进口的牛油果进行展示。
为纪念这一重要时刻,上海辉展果蔬批发市场于2024年10月10日举行了隆重的首发开柜仪式,部分牛油果随后运往了中国南方和北方的各大零售超市。
经过多年的努力,南非和中国于2023年8月成功签署植物检疫协定,为南非牛油果打开了进入中国市场的大门。随着中国市场对新鲜农产品(尤其是牛油果等优质水果)的需求迅速增长,南非迎来了出口市场多元化的重要机遇。
相比拉丁美洲的供应商,南非在运输时间上具有明显的地理优势,运输时间更短,能够更快将新鲜、高品质的牛油果送达中国市场。这一优势使南非牛油果成为中国市场的优质产品,为其他国际供应商提供了及时的替代品,尤其是在供应紧张的旺季。
中国是全球最大的市场之一,对 Westfalia Fruit 来说,这是一个巨大的发展机遇。这一市场准入将使该公司能够在关键时期确保牛油果的稳定供应,从而巩固其在牛油果行业的全球领先地位。
Westfalia Fruit非洲商务总监Hans Boyum表示:“在我们庆祝 Westfalia Fruit 牛油果首次登陆中国之际,我们非常高兴能为公司和南非牛油果行业树立这一重要里程碑。这一成就不仅彰显了我们对产品质量和可持续发展的承诺,也加强了我们扩大全球业务版图的决心。我们期待与中国消费者分享我们优质的牛油果,并在这个充满活力的市场中建立强大而持久的影响力。”
中国不断壮大的中产阶级和对健康营养食品日益增长的需求使其成为南非牛油果的主要增长市场。Westfalia Fruit可以很好地满足这一需求,并确保向中国消费者提供可靠和高品质的牛油果,助力行业增长。
这一成就表明Westfalia Fruit正在不断开拓新市场、扩大全球影响力,同时致力于为世界各地的消费者提供新鲜、可持续的农产品。