Rhodia increases its Rhodiantal® production capacity in China

Lyon, France – October 7, 2010 – Rhodia has announced an increase in its IBCH* production capacity in China in conjunction with the transfer of its Wuxi plant to the group’s new industrial platform located in Zhenjiang (Jiangsu province). IBCH is used by the perfumery industry.

Rhodia’s global business unit, Aroma Performance, a world-class player in the aroma chemicals market, is strengthening its position as the leading global producer of IBCH. Rhodiantal® IBCH is a key ingredient in the formulation of the “sandalwood” note for use in fine fragrances, home and personal care products, and incense products. Sandalwood is highly appreciated in India and China.

By investing in this business segment via the vertical integration of the gaiacol value chain, Aroma Performance – which is unique in integrating the entire value chain – is betting on the high growth potential of this market.

“This investment reflects our ongoing strategy aimed at strengthening the position of Aroma Performance in the rapidly growing specialty products market in Asia,” affirms Dominique Rage, CEO of Aroma Performance.

“This new plant, destined to begin operations in 2011, will offer our customers optimal quality of service,” adds Olivier Champault, regional director of Aroma Performance, Asia-Pacific region.

Rhodia’s industrial platform in Zhenjiang includes a number of the group’s business segments. Among other products, it produces the various intermediates used in the manufacture of vanillin, another major growth driver for Aroma Performance in Asia.

* IsoBornyl CycloHexanol

Reader enquiries

Rhodia Aroma Performance
Etoile Part-Dieu, 190, avenue Thiers
69457 LYON Cedex 06
France
+33 4 3791 8113
anne-elisabeth.mourey@​eu.rhodia.com
www.rhodia.com

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Notes for editors

The Aroma Performance global business unit includes the Rhodia group’s diphenol and fluorine intermediates operations, comprising three main product segments: flavorings and fragrances for the food and perfumery markets (with its flagship vanillin and ethyl-vanillin product line sold under the Rhovanil® and Rhodiarome® brand names); intermediaries for the food-processing, pharmaceutical and electronics markets; and finally, inhibitors used for by-products of the petrochemical industry.

About …

Rhodiantal® IBCH is the leading brand of this family of sandalwood notes used in home and personal care products. For cultural reasons, the sandalwood note is highly appreciated throughout Asia, particularly in the form of incense sticks.

Rhodia is an international chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. The Group employs around 13,600 people worldwide and generated sales of €4.03 billion in 2009. Rhodia is listed on Euronext Paris.

For more information, please visit our website: www.rhodia.com

Contacts

Rhodia Aroma Performance

Anne-Elisabeth Mourey

Tel: + 33 4 72 89 29 24

E-mail: anne-elisabeth.mourey@eu.rhodia.com

EMG

Joyce Su

Tel: +86 21 5887 8007*111

Fax: +86 21 5887 8338

E-mail: jsu@emgchina.com