Sweet Success: 10 Year Anniversary of Tate & Lyle's SPLENDA® Sucralose in Asia

Shanghai, China, Aug 25, 2009 – Tate & Lyle announced that this July marked the ten year anniversary since the company introduced its breakthrough sweetener - SPLENDA® Sucralose – to the Asian market. Tate & Lyle’s SPLENDA® Sucralose has won over some of the leading food and beverage manufacturers throughout Asia, especially in Japan, due to its superior quality. SPLENDA® Sucralose is a no-calorie, high-intensity sweetener that is made from sugar, tastes like sugar but it’s not sugar. It is highly stable and therefore can retain its sweetness through a variety of high-temperature processing techniques and over long periods on the shelf. In 2008, Sucralose accounted for 32% of new products using high intensity sweeteners in the Asia Pacific region and an impressive 59% of new products in Japan. SPLENDA® Sucralose can be found in over 4000 products worldwide. Tate & Lyle believes the increasing acceptance of SPLENDA® Sucralose in the Asia Pacific has laid a firm foundation for future business development in the region.

“We are delighted to celebrate this anniversary with our customers and employees, whom together have helped SPLENDA® Sucralose achieve wide acclaim among Asian consumers,” said Greg Morency, Vice President of Tate & Lyle Asia Pacific. “The success of Tate & Lyle’s SPLENDA® Sucralose underlines our broader commitment to quality, customer service and continuous growth in Asia.”

Ten years ago, Tate & Lyle believed Asian markets represented significant growth potential for SPLENDA® Sucralose. Two important considerations for Tate & Lyle before introducing the product into these disparate markets were with supply and regulatory approval. New products ingredients/additives which usually fall under regulated categories face different regulatory practices in different Asian countries leading to a time-consuming process requiring enormous effort - particularly in Japan, one of the sternest in the world for food products.

The distribution of finished food items in various parts of Asia also offered challenge, due to varying temperatures and transportation infrastructure.

However, the stability of SPLENDA® Sucralose means that the food product maintains its sweetness to consistently deliver the true flavor of the product throughout the shelf life, irrespective of the challenging conditions in some distribution channels.

Mr. Sebastian Lemke, Senior Product Manager, Sucralose, Tate & Lyle Asia Pacific said, “Healthy food is becoming increasingly important for Asian consumers. Tate & Lyle’s SPLENDA® Sucralose has demonstrated an excellent performance ever since its initial launch. We foresee a greater number of food manufacturers applying SPLENDA® Sucralose to meet new consumer demands in health and wellness, our regional offices and labs in Melbourne, Mumbai and Shanghai will continue to help Asian customers to use Tate & Lyle Sucralose efficiently and effectively. ”

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Tate & Lyle
Tate & Lyle is a world-leading renewable food and industrial ingredients company, serving a global market from over 45 production facilities throughout the Americas, Europe and South East Asia. Our efficient, large-scale manufacturing plants turn agricultural products, corn and cane sugar into valuable ingredients for our customers. These ingredients add taste, texture, nutrition and increased functionality to products that millions of people around the world use or consume every day.

Tate & Lyle’s range of leading branded food ingredients include SPLENDA® Sucralose, PROMITOR™ Dietary Fiber, STA-LITE® Polydextrose, Tate & Lyle Fairtrade Sugar and Lyle’s Golden Syrup. Tate & Lyle also produces branded industrial ingredients including Bio-PDO™, Ethylex® and STA-Lock® paper starches; and staple ingredients such as high fructose corn syrup, sugar, ethanol, citric acid and basic starches. In addition to providing a wide range of ingredients, our expert sales and product applications teams support customers by providing technical advice and proprietary consumer insight studies.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2009, Tate & Lyle employed 5,718 people in its subsidiaries and joint ventures, and sales totalled $6.4 billion (£3.55 billion) http://www.tateandlyle.com


United Kingdom
+86 21 5176 3100
www.tateandlyle.com

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Notes for editors

About SPLENDA® Sucralose

Tate & Lyle’s SPLENDA® Sucralose is made from sugar, tastes like sugar, but it’s not sugar. SPLENDA® Sucralose comprehensively outperforms all the high-intensity sweeteners on the market through its unique combination of taste, versatility and stability – making it the best choice to help manufacturers seize the market opportunity for tastier, healthier, lower-calorie foods and beverages. For more information about SPLENDA® Sucralose, visit www.sucralose.com

About Tate & Lyle

Tate & Lyle is a world-leading renewable food and industrial ingredients company, serving a global market from more than 45 production facilities throughout the Americas, Europe and South East Asia. Our efficient, large-scale manufacturing plants turn agricultural products, corn and cane sugar, into valuable ingredients for our customers. These ingredients add taste, texture, nutrition and increased functionality to products that millions of people around the world use or consume every day.

Tate & Lyle’s range of leading branded food ingredients includes SPLENDA® Sucralose, PROMITOR™ Dietary Fiber, STA-LITE® Polydextrose, Tate & Lyle Fairtrade Sugar and Lyle's Golden Syrup. Tate & Lyle also produces branded industrial ingredients including Bio-PDO™, Ethylex® and STA-Lock® paper starches; and staple ingredients such as high fructose corn syrup, sugar, ethanol, citric acid and basic starches. In addition to providing a wide range of ingredients our expert sales and product applications teams support customers by providing technical advice and proprietary consumer insight studies.

Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2009, Tate & Lyle employed 5,718 people in its subsidiaries and joint ventures, and sales totalled $6.4 billion (£3.55 billion in the UK) http://www.tateandlyle.com

SPLENDA® is a trademark of McNeil Nutritionals, LLC